Apple’s Music is cutting price in India
The WSJ reported Apple’s streaming Music service has been overtaken by Spotify in the number of paid subscribers in U.S. Now it seems to have been the same case in India, so Apple is planning a big price cutoff. Individual plan is now 99 rupees where previously it was 120 rupees. Student plan dropped from 60 rupees to 49 rupees.Family plan is now 149 rupees where it was 190 rupees before.
The news has been published in the Indian News Express and shared among social media.
The new and lower prices are available to both old and new customers.
India is an important market for live streaming services and it is a battleground for most of the US tech companies. YouTube Music and its paid subscription service, YouTube Premium was launched in India this March following Amazon and Google. This year Spotify also entered India.
India has rich music scene including Gaana, Wynk, JioSaavn and others. Recently Gaana and JioSaavn cut off their annual subscription by 70%.
Apple Music has 56 million subscribers all over the world. The service is customized for Indian market with local playlists with regional languages including Tamil and Malayalam. It has 14 local radio stations dealing with Indian Labels such as Saregama, T series, Zee Music, YRF and Sony.