Apple has made another high-profile hires, this time with Google’s “Chief of Search and Artificial intelligence”—Mr. John Ginnandrea. This high profile poaching of one of the top AI executives has been noted with high hopes for Siri’s updates. As per New York Times, Ginnandrea will be leading Apple’s Machine learning and AI strategy, while Jeff Dean replacing Ginnandrea in Google.

This wouldn’t come as a surprise to Apple customers, for the iPhone digital assistant Siri is somewhat far behind those of Google and Amazon counterparts—Alexa and Google Assistant. Building software powered by AI has not been Apple’s strong suit in the past, and this hire has a high chance to reverse the situation, obviously. And Ginnandrea is going to be one of the 16 executives who report directly to Apple’s Chief Executive—Tim Cook. That’s a big deal! As of the new development, according to New York Times, Tim Cook has informed his staff via an email as,

“Our technology must be infused with the values we all hold dear. John shares our commitment to privacy and our thoughtful approach as we make computers even smarter and more personal.”

Of course, Apple’s move has created a lot more than ripples among those in Silicon Valley. AI technology has changed the way we use all our gadgets, especially Smartphones. The more we depend on our smartphones, the smarter we expect the digital assistants to be. Completing simple to complex tasks commanded by the user requires the fluid and impeccable execution of AI, now that Apple has Google’s secret charm with it, we can actually expect wonderful things from Siri.

Mr. Ginnandrea has so far managed to integrate AI in all Google products, including Gmail, Google search and its own special Google Assistant. And let’s say, we dig Google products for their smartness, and that’s a point for Google. Ginnandrea joined Google in 2010, when it acquired Metaweb—a startup where he worked as the chief technology officer.  The concept, on which Metaweb was working on, was then used in Google to deliver direct answers to user’s questions. In addition to that, we should also bear in mind about his opinion over whether we need to be spooked about the accelerating AI. As of his MIT Technology Review interview last year, he answered that all our concerns about killer AI systems becoming a threat to human beings in future is just overblown.

Ergo, we’re up for some AI surprises from Apple in near future. Let’s hope it’s a good one!


If you want to really compare Siri’s smartness to Google Assistant, here you go: