In today’s world, there’s no doubt that LinkedIn has become the most popular social media platform for professional purposes. Yet, LinkedIn is trying to attract more and more users by unveiling various features from time to time. Today this article tells you about the latest feature, which is to be rolled out by LinkedIn. Have you ever wondered how useful will it be if LinkedIn had Live Video Streaming? Yes! LinkedIn is now ready to bring you this feature, Live Video Streaming, very soon!

Why is LinkedIn trying Live Video Streaming?

In the present, most of the social media platforms bring the Live Video Streaming feature. Furthermore, it’s a feature which is embraced by a huge crowd of social media users. Hence, it’s clear that LinkedIn is trying to approach its competitors by fulfilling one of the lacked features of LinkedIn. “Video is the fastest growing format on our platform right now, and Live has been the most requested feature, so we tried LinkedIn Live!” says Pete Davies, the director of product management at LinkedIn.

As up to now, with regard to videos, only video advertising could help LinkedIn with monetization. But LinkedIn live is obviously an opportunity for the company to explore another way of monetizing the content beyond ads. Therefore, this might also be a reason for LinkedIn to try Live Video Streaming!

What will LinkedIn Live be like?

As you already know, LinkedIn is a social media platform which strongly targets professionals. Hence LinkedIn Live will also look more professional than the live video streams that you come across through other social media platforms like Facebook, Instagram and Facebook. You will never see your friends streaming their personal lives through LinkedIn Live. Company’s initial plan is to cover conferences, product announcements, Q&As and other events led by mentors, earnings calls, graduation and awards ceremonies etc through LinkedIn Live.

When will LinkedIn launch LinkedIn Live?

It’s not yet announced when and how the 600 millions users of LinkedIn users will get the chance to experience this feature. For the moment, the company is launching it in beta first, in the U.S., on the invite-only basis. In the coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. It might take some time for LinkedIn Live to approach its users world wide.

Reports reveal that Microsoft is helping LinkedIn Live through its Azure Media Services. It provides the important encoding technology to seamlessly stream live videos. LinkedIn is also partnering with Wirecast, Switcher Studio, Wowza Media Systems, Socialive, and Brandlive to allow content creators to access experienced broadcasting streaming services.

LinkedIn will soon reach its users with this interesting Live Video Streaming Feature! Let’s wait and see how it goes!