Nowadays social media is a very popular thing among people. Most of us love to use social media. It helps us to make new friends and update with new situations. Simply by being on social media sites does not necessarily mean that you are using them effectively. Social media is not all bad, many of us have benefited from the technology being able to find old friends, connect with long lost family members, and create new friends along the way. Social media has also amplified the way advertisers and companies connect with their users and have aided in pinpointing their target audiences. However, information shared on social media can hurt us in the following ways, and we have should have an idea on how to limit them.

Social media channels are not only intended to self-promote. The content that is posted on social media sites does not have to originate with the website of the person doing the posting. They can post content from other sources as well. Pieces of information can be contributed from all over as long as it is considered valuable and helpful to others.

Remember that social media sites are for social purposes, not for just selling purposes. If you try to give a hard sell, you won’t be successful. People will be put off by you. If you talk about what you are doing with your products and services, people will take an interest, perhaps offer advice and maybe even buy something from you.

There are ways in which you can use social media effectively. And of course, there are ways in which you may not be using it effectively, but you might not even realize it. However, following are some factors you should keep in mind when using social media.

When trying to self-promote through social media networks, be ethical: Even if self-promotion is the first and most important reason why people get involved with social media, they must still follow certain rules of behavior. First of all, spamming is always a bad thing. You need to have a unique identity that lets people know who you are as a person and that you are trying to help them by furnishing them with useful, high-quality information.
Never have more than one profile or identity: If you have more than one account with the same IP address, you run a high risk of getting your profile banned. Of course, that will stop you before you even get started.

If you are using social media effectively, that means that you are employing an intelligent strategy that is closely connected to real objectives. You need to look at your marketing campaign and figure out if what was discussed here is relevant to what you are doing in your business. Some minor adjustments can go a long way in improving how you are leveraging social media and how you are effectively marketing what you have to offer

It’s no surprise that Facebook has more than 1.7 billion monthly active users worldwide. But did you know Instagram has surpassed 500 million monthly active users? People love sharing photos. Twitter growth has stalled, but it still has more than 313 million monthly active users, while Snapchat continues to grow, with more than 150 million monthly active users. Now you know just how large some of these social networks are, how they’re trending, and where people gather online. If you’re a digital marketer or a social media professional, these numbers should help create your strategy of where to post and what type of audience you want to reach. This is important, but it’s only part of your strategy. Remember, social media is all about engagement. Establish a relationship and engage your audience. Make them feel like a part of your community.

However, if you are a person interested in social media, let me share a few social media tips with you!

Social Media Tips:

• Use hashtags for real-time interaction, brand awareness, campaigns and contests, and to follow live events.

• Encourage your audience to share photos or video.

• When you get feedback or questions, respond quickly.

• Use current events and pop culture. Follow themes and trends to help your brand stay relevant.

By Thakshila Jayasekara